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Ignite Purpose

Simulation

How the business makes money, learnt in a day, together.

A board simulation where your team runs a business for three years and builds the numbers by hand.

The promise

Leaders who can read the numbers, and see themselves in them.

Teams take roles across sales, inventory, operations, finance and HR, and run a business across three simulated years. They build the P&L and the balance sheet by hand, then run it again with strategies for profit and speed.

Leaders leave reading the numbers with confidence and seeing their own decisions in them.

1 day

start to finish, in one room

3 years

of trading, decided quarter by quarter

2 runs

the second one with everything learnt in the first

The roles

Everyone takes a seat, and every seat moves the numbers.

The finance lead cannot save a badly run warehouse, and the sales lead finds out what their best quarter did to working capital. That is usually the moment it lands.

Sales

Inventory

Operations

Finance

HR

How it runs

One day, one table, one business.

  • Teams take roles: sales, inventory, operations, finance and HR
  • Three simulated years, decided together and lived with, quarter by quarter
  • The P&L and the balance sheet built by hand, so the mechanics stop being abstract
  • A second run, with strategies for profit and for speed, against everything learnt in the first
  • A debrief that connects each decision on the table back to the real business outside it

What changes

Not a course on finance. A day of running one.

Because the P&L and the balance sheet are built by hand, nobody leaves with a template they cannot explain. They leave able to say which of their own decisions moved which line, and why.

Who it is for

Anyone asked to think commercially without being shown how.

  • Emerging leaders stepping into their first budget conversation
  • Next-generation family members preparing to hold a business they will one day own
  • Technical and specialist teams whose decisions move the numbers more than they realise
  • Any team that has been told to “think commercially” and never taught what that means
Christina Foxwell

In Australia

Christina Foxwell

Founder and Global CEO

How we work in Australia

Let us introduce ourselves properly.

If any of this resonates, we would value a short conversation to understand your people priorities and show you where we could help. No pitch, and no obligation.

Christina Foxwell

In Australia you will hear from Christina Foxwell and the Sydney team.