Ignite Purpose
Culture is a board matter. We help you govern it like one.
For boards, founders and shareholders who know that performance, safety and culture are the same conversation.
The conversation we have with boards
The gap is now a governance risk, not only a performance one.
Eighty-seven percent of CEOs tell us culture drives performance. Forty-six percent do not measure it. Fewer than three in a hundred believe their full leadership team is aligned to the values on the wall. That gap is now a governance risk as well as a performance one, because psychosocial safety duties sit with directors.
87%
of CEOs say culture drives performance
46%
do not measure it
Fewer than 3%
believe their full leadership team is aligned to the values on the wall
What we do with you
Five things a board can hold us to.
- Align strategy, culture and leadership behaviour so the board can see one picture, not three.
- Bring OHS and psychosocial safety obligations into the culture work, so compliance and care are the same effort.
- Put measures on culture that a board can read quarterly, using the Culture Maturity Assessment and SocioSafety.
- Advise on growth, succession and leadership transitions with the human cost in view.
- Sit alongside the CEO and chair as a trusted, independent voice.
Who leads it
Christina Foxwell works directly with boards.
Christina Foxwell works directly with boards, drawing on group P&L leadership, six market entries and fourteen years transforming organisations across six regions. In South Africa Christina leads the work as Managing Partner alongside Dr Lenny Modisane at Ignite Purpose Africa.

In Australia
Christina Foxwell
Founder and Global CEO
Let us introduce ourselves properly.
If any of this resonates, we would value a short conversation to understand your people priorities and show you where we could help. No pitch, and no obligation.

In Australia you will hear from Christina Foxwell and the Sydney team.
