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Ignite Purpose

Our framework

Ignite. Engage. Enable. Embed. Evolve.

Five phases, so you always know where you are. Seven modules, so nothing is missed.

The promise

You always know where you are.

Most transformations lose people somewhere in the middle, when the launch energy has gone and the new way of working has not arrived yet. The five phases exist so that nobody, from the board to the newest team member, has to guess which part of the journey they are standing in.

Every engagement, in every region, follows this path, whether it is an eighteen-month transformation or a focused leadership programme.

The journey

Five phases, connected by one thread.

  1. 1

    Ignite

    See it clearly. The honest picture, and the case for change nobody can argue with.

  2. 2

    Engage

    Bring people with you. Leaders aligned, and a plan that is owned rather than announced.

  3. 3

    Enable

    Build the capability. Mindset, skill, and the conditions that let both grow.

  4. 4

    Embed

    Make it the way things are done. Into systems, rhythms and everyday rituals.

  5. 5

    Evolve

    Keep it alive. Measure, adjust, and carry it on long after we have gone.

Each phase has an agreed exit: something seen, decided or built before the next one begins. It is why people rarely ask us where the work has got to. They can already tell.

Seven modules

So nothing is missed.

The phases tell you where you are. The modules are the work itself, and they run in this order every time.

01

Discovery and Diagnosis

02

Design and Planning

03

Leadership Alignment and Capability

04

Culture and Mindset Shift

05

Capability Development

06

Implementation and Integration

07

Sustain and Evolve

How it runs

The same path, at the size you need it.

  • An eighteen-month organisation-wide transformation follows all five phases at full depth
  • A focused leadership programme follows the same path in a shorter arc
  • Each phase has an agreed exit: something seen, decided or built before the next one starts
  • The same framework runs in every region, so a global organisation gets one journey rather than six

Who it is for

Organisations changing something that matters.

  • Boards and executives about to commit to a multi-year change and wanting to see the shape of it first
  • Organisations that have run a transformation before and watched it fade at the handover
  • Leadership teams who need one path everyone can name, in every country they operate in
Christina Foxwell

In Australia

Christina Foxwell

Founder and Global CEO

How we work in Australia

Let us introduce ourselves properly.

If any of this resonates, we would value a short conversation to understand your people priorities and show you where we could help. No pitch, and no obligation.

Christina Foxwell

In Australia you will hear from Christina Foxwell and the Sydney team.